CORE VALUES
THIS IS PERSONAL.
We are 2nd generation Asian Americans who grew up with food as our love language and our way of connecting with our families both domestically and abroad. To us, this is so much more than just food - it’s about sharing honest representation of our experiences as multicultural individuals and showing our friends, family, and the Asian American diaspora that there is a definitive place in U.S. food culture for people who look and eat like them.
OBSESSIVELY DEDICATED TO FOOD QUALITY.
We reject the stereotype that Chinese food has to be cheap or poorly made. Our team is constantly re-evaluating every unit of our process - from how we source our raw production materials to storage of our ingredients. Whether it’s your first time ever experiencing Chinese food or you grew up eating it every day like us, we want nothing more but to provide you a first-class customer experience, as we embark together on our transformative journeys through Chinese food.
THE DIFFERENCE IS IN THE DETAILS.
We have spent tens of thousands of research & development hours conducting countless experiments and trials - both internally and externally - to meticulously understand what makes a beloved Chinese street food dish “good” versus “great” versus “best of its kind”. The value add comes from the last mile of work - the step beyond where most would give up and be satisfied. These small nuances are where we focus our efforts in perfecting; we will never launch a product unless we wholeheartedly believe it’s distinguished and truly the “best of its kind” in the food ecosystem.
RIGOR DOES NOT STOP AT FOOD.
Although we are a food company - the customer experience certainly does not stop at food. We approach every part of the company with extreme rigor to ensure that everyone has a delightful end to end experience with us. This may include optimizing our ordering process, specifically engineering dry-ice packouts to get to your door 2-days, monitoring shipments on behalf of customers and proactively reaching out if we see a delay - and more. We’re devoted to innovation and never-ending improvement.
WE WEAR OUR HEARTS ON OUR SLEEVES.
Honest representation extends beyond just our food, and into our business thought process, cost structure, and customer service. Transparency is our strength; we actively share our realities of operating a small business in hopes of inspiring more Asian American entrepreneurs to the fold, and learning from feedback as we strive for constant and never-ending growth and improvement in our journey.
